That’s a wrap! The Housing Leadership Summit has closed for another record-breaking year. Over 350 attendees and dozens of speakers and panelists made the Summit a huge success. Builders in attendance represented over one quarter of all homes built in the United States, with combined revenue over $34 billion. As Digital Sponsor, we were honored to provide wireless access and other digital goodies to attendees.
On Monday night, the BUILDER 100 Awards Presentation acknowledged companies with some inspiring achievements in 2013. The New Home Company jumped 61 spots on this year’s list and sits at #93 (AND filed their IPO in January 2014). Taylor Morrison rang the bell at the NYSE, then jumped 6 spots to #8 on the list. Congratulations to all builders on the BUILDER 100 and Next 100.
The Summit featured exceptional speakers and builder panels over three days, and a number of themes emerged that will carry homebuilders through a promising 2014. Many of the speakers and builders in attendance are turning their sights on forming real, lasting relationships with their prospects and customers.
Digital interactions with prospects before they ever set foot in a sales office is increasingly important – your website and digital campaigns are extensions of your brand. Democratizing digital media came up more than once: empower your team to extend your brand into the social world!
In many ways, our industry needs to think more like retailers and less like builders. Instead of showcasing the home you love the most, showcase the one most likely to SELL. It is time to rethink the sales office. Think like a buyer.
Maybe a drone will help? For a few hundred dollars, you can show prospective condo buyers the view from their balcony – before a single crane is in the air. Oh, and buy a 3D printer for your kids. Technologies that blend the digital and physical space will shape their future.
In so many ways, software and technology are driving homebuilders into the future. A strong technology partner can help you climb the BUILDER 100 faster.
Thanks again for an engaging and thought-provoking Housing Leadership Summit. We look forward to welcoming our customers to our own 2014 Customer Conference in September. Details coming soon.